Afternoon tea with Eimear Varian Barry

On Sunday I met one of the most fabulous people, the most down to earth, friendly and inspiring person. Did I mention she is also a super fabulous, accomplished blogger?! Eimear Varian Barry!

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EVB speaking with IrishFashoholic, Emer O Mahony

Corkonian Eimear started out in RedFm after studying film making, but her love of life and travel has taken her all over the world, not that you’d think it though as she hasn’t lost bubbly cork accent! An inspiration to all of us she started out taking photos of her new life as a mother and turned it into a career- her Instagram feed is the stuff of dreams filled with beautiful thematic images representing her iconic brand. It really gave me the kick up the arse I needed!!

The mother of two spoke so eloquently for 2 hours alongside Lockdown & IrishFashoholic’s Emer O Mahony, who, is probably more stylish pregnant than I may ever be in my life! The talk was held in Cork’s newest Afternoon Tea venue, Electric, where the prosecco was flowing along with gorgeous savoury and sweet nibbles.

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Sweet Tray from Electric Cork

Eimear’s message was simple to us aspiring bloggers in the audience, if you want it, work for it. It is clear that while she has an eye for fashion and photography, Eimear Varian Barry has balls! She made her blog work because she had to- and everything in her life has brought her up to this moment. She didn’t sit at home waiting for her following to grow and for collaborations to come knocking, she went out and asked for them, she made it happen- all this while staying true to the brand she wanted to create, she now collaborates with the likes of Julian MacDonald!

The Afternoon tea was incredible, from Electric’s new menu launch and I already can’t wait to go back!

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It was the loveliest event I have been to, such a different, relaxed atmosphere filled with a wealth of inspiring knowledge about improving my blog and succeeding in a digital environment. So here is to taking chances, putting myself out there and making it work!

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Why I am giving up Beauty Blogging

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There are an estimated 31 million bloggers in the world; full time professionals, entrepreneurs, hobbyists and part time professionals. However, only 2% of this group are successfully monetizing their sites, and while I am an engineer it doesn’t take a genius to conclude that the probability of success in this industry is pretty dismal. And while I never created a blog with the intention of making money or to take on blogging full time it is still disheartening to see the current state of the saturated blogging market.

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I am an amateur blogger, attempting to share my views, tips and tricks on all things beauty related and when I created the blog in 2015 it was still a relatively new concept. Fast forward to January 2017 and the blogging boom is well and truly upon us, and I feel like there’s a change to come, 2016 came with the end of the term “blogger”, with those with blogs referring to themselves as influencers rather than bloggers, but how can you have a blog without a blogger? Short answer being, you can’t!

Scanning through my Instagram I struggle to find a fresh, original post- everyone is either copying each other or simply stealing posts with no credit acknowledged. There are too many beauty bloggers and not enough new content, there isn’t enough products and cosmetics in the world for a new aspect.

Growth and reach is no longer down to talent or aesthetically pleasing photos and content, but rather money and Facebook ad subscriptions. I am currently studying an MSc in Business and Marketing, where I am learning about digital sales and marketing and I apply the knowledge to my blog in the desperate attempt to reinvigorate its presence only to see a minimal reach and a steady decline in followers. It’s now rigged to suit those with big pockets and large endorsements.

In the last week I have seen two highly influential, and in my opinion, hugely successful bloggers simply leave the industry, and while perhaps it could be down to unrelated issues, I am concerned that the integrity of bloggers will only be questioned more and more and beauty blogging will die as a result.

There is a discontinuity coming to the market and I am branching out as a result, I don’t want to have to steal ideas from other bloggers who work incredibly hard to create content, or simply be one more Facebook page blagging about the same makeup range. It isn’t fair on the other bloggers, instead I want to reach out to a previously untouched customer- I want to be proactive and disrupt the market, and to do that I am putting an end to my beauty blog once and for all!

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