There are an estimated 31 million bloggers in the world; full time professionals, entrepreneurs, hobbyists and part time professionals. However, only 2% of this group are successfully monetizing their sites, and while I am an engineer it doesn’t take a genius to conclude that the probability of success in this industry is pretty dismal. And while I never created a blog with the intention of making money or to take on blogging full time it is still disheartening to see the current state of the saturated blogging market.
I am an amateur blogger, attempting to share my views, tips and tricks on all things beauty related and when I created the blog in 2015 it was still a relatively new concept. Fast forward to January 2017 and the blogging boom is well and truly upon us, and I feel like there’s a change to come, 2016 came with the end of the term “blogger”, with those with blogs referring to themselves as influencers rather than bloggers, but how can you have a blog without a blogger? Short answer being, you can’t!
Scanning through my Instagram I struggle to find a fresh, original post- everyone is either copying each other or simply stealing posts with no credit acknowledged. There are too many beauty bloggers and not enough new content, there isn’t enough products and cosmetics in the world for a new aspect.
Growth and reach is no longer down to talent or aesthetically pleasing photos and content, but rather money and Facebook ad subscriptions. I am currently studying an MSc in Business and Marketing, where I am learning about digital sales and marketing and I apply the knowledge to my blog in the desperate attempt to reinvigorate its presence only to see a minimal reach and a steady decline in followers. It’s now rigged to suit those with big pockets and large endorsements.
In the last week I have seen two highly influential, and in my opinion, hugely successful bloggers simply leave the industry, and while perhaps it could be down to unrelated issues, I am concerned that the integrity of bloggers will only be questioned more and more and beauty blogging will die as a result.
There is a discontinuity coming to the market and I am branching out as a result, I don’t want to have to steal ideas from other bloggers who work incredibly hard to create content, or simply be one more Facebook page blagging about the same makeup range. It isn’t fair on the other bloggers, instead I want to reach out to a previously untouched customer- I want to be proactive and disrupt the market, and to do that I am putting an end to my beauty blog once and for all!